Our client sought assistance in maintaining a competitive edge by efficiently managing the launches of several new products within a seven-month timeframe.
Managing Projects for New Product Development
Client challenge
The client, a global company specializing in hair and body products, was acquired in 2016 by a Fortune 50 consumer products corporation. This transition posed a challenge for the client in preserving its entrepreneurial ‘startup’ culture and fast-paced market approach, without introducing unnecessary structure and processes that could hinder its competitive edge in speed to market.
Our solution
Valtree utilized an ambitious seven-month timeline to launch new products – three to 12 months faster than competitors. We fostered a highly collaborative “can-do” culture that emphasized empowerment and quick decision-making to accelerate product development. On-site Valtree project managers enhanced transition efficiency, launching over 200 new products into new markets. They also introduced tools to manage tight timelines across suppliers, external manufacturers, and the supply chain.
Results
We implemented efficient processes and tools to streamline new product launches in a fast-paced, high-volume environment. As a result, the client achieved a 95% delivery success rate within seven months, a remarkable improvement from their previous 45% success rate
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