Product-led is not just about changing what we build, but how we decide what to build.

Use this guide to create a lasting impact on the people and processes within your organization.

In today’s fast-paced business world, where technology and data are constantly evolving, product management is becoming a critical factor in driving organizational success. As companies transition to a product-led strategy, it’s increasingly important to elevate product management to the executive level, often in the form of a Chief Product Officer (CPO). This whitepaper delves into how organizational design decisions affect the efficiency of product management, highlighting the strategic advantages of having a dedicated executive role. By reviewing industry trends, data, and best practices, we emphasize how empowering product management enhances customer focus, sparks innovation, and aligns strategy, ultimately promoting sustainable business growth and adaptability in an ever-changing market.

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