Our healthcare client sought to unify 17 distinct business units into a cohesive programmatic strategy to enhance their behavioral, mental, and emotional health products and services. The client’s main objective was to move away from simply replicating existing operations, opting instead to create consumer products that offer exceptional experiences for those they serve.
Innovation in Behavioral Healthcare Products
Client challenge
Our client lacked a standardized approach to brainstorming new products for clients and patients, and there was limited internal experience with tools like product canvases, story maps, and design sprints. Leadership expressed concerns that their proximity to the problem could hinder their ability to create a vision, prototype, and product architecture that would remain flexible enough to meet the primary needs of members and providers. Additionally, they needed to ensure the enterprise architecture could support both short-term, mid-term, and long-term growth of the vision.
Our solution
Valtree merged product discovery strategies with design sprints focused on patient empathy, aiming to foster a deeper understanding of care needs from the member’s perspective.
We worked to integrate a blend of preferences derived from assessing current situations, defining actionable solutions, surpassing expectations, and crafting an experience that end users could easily navigate.
This approach generated valuable insights into the product, ensuring it would surpass the needs of those they serve, in contrast to the typical transactional support offered by insurance companies.
Results
We combined key priorities from various departments to create a unified and comprehensive understanding of the product vision, ensuring it aligned closely with member preferences. Additionally, we developed a competitive analysis, go-to-market product strategy, experience prototype, targeted measurement plan for product validation, and a future roadmap. This approach enabled us to optimize the 2023 national accounts sales process, attracting new customers while expanding services for existing ones.
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