Is technical debt stopping you from moving forward?
I’ve been reflecting on the proper use of technical debt in Salesforce projects. Is it beneficial? Is it detrimental? Does having technical debt that needs addressing indicate failure? While doing…
Signs It’s Time to Stay: Key Considerations for Early-Career Professionals
At a recent happy hour, I was speaking with a VP who leads a technology team at one of our Fortune 500 clients. Our conversation turned to early-career employees and…
Enhance Your Digital Product with a Comprehensive UX Audit
Digital products naturally evolve as we continuously revise and introduce new features to better meet user needs. Product teams create roadmaps, release plans, and thoughtful processes to ensure the health…
What Makes Transparency So Intimidating?
Does Transparency Make You Uncomfortable? Being faced with glass floors at extreme heights can be terrifying. Now, imagine you're new to a team or even starting a new career. Naturally,…
Introducing Marketing Cloud Growth Edition – Welcome to the Lineup!
Introducing Valtree Corporations’ Take on Salesforce Marketing Cloud Growth Edition Salesforce recently launched Marketing Cloud Growth
From Data Cowboy to Data Rancher: Harnessing Data for Organizational Success
From Data Cowboys to Data Ranchers: Transforming the Way We Harness Data In the vast and uncharted frontier of data, many professionals have transitioned from "data cowboys"—lone wranglers of information—into…
Empowering Women in Tech: Celebrating 12 Years of Leadership in Technology in the Twin Cities
"A Journey of Empowerment: Women Leading in Technology and My Role with Valtree Corporation" In 2012, a group of visionary leaders hosted the inaugural Women Leading in Technology (WLiT) event,…
Top 5 Insights from TrailblazerDX
Salesforce’s annual developer conference, TrailblazerDX, was held in San Francisco last month. This year, my main interests centered on new advancements in the Salesforce ecosystem, including AI, Data Cloud, MuleSoft,…
The ideal time to start succession planning for your team was two years ago. The next best time is now
The Right Time for Succession Planning Is Now The best time to start succession planning was two years ago. The second best time? Today. As the leader of our Crew…
Optimizing Cloud Spending: A Step Towards Efficiency and Sustainability
"Eliminating Cloud Waste: How FinOps and Sustainability Go Hand in Hand" In 2024, cloud costs are projected to reach a staggering $678 billion, with 20-30% of this spending classified as…
