Last year, my team was tasked with setting up the entire Salesforce security model for a client project using permission sets and permission set groups instead of the traditional use…

Shared Responsibility from the Start Did you know Salesforce operates with a shared responsibility model, similar to other cloud services like AWS and Azure? It’s true. From the moment you…

There are countless Agile tools available today, each trying to offer helpful features. Yet, despite their good intentions, I’ve seen many teams or even entire organizations adopt a tool only…

As we approach the end of 2022, the Valtree Salesforce practice took a few moments to reflect on the great work we’ve done for our clients, what we have learned…

Introducing Valtree Corporations’ Take on Salesforce Marketing Cloud Growth Edition Salesforce recently launched Marketing Cloud Growth

From Data Cowboys to Data Ranchers: Transforming the Way We Harness Data In the vast and uncharted frontier of data, many professionals have transitioned from "data cowboys"—lone wranglers of information—into…

"A Journey of Empowerment: Women Leading in Technology and My Role with Valtree Corporation" In 2012, a group of visionary leaders hosted the inaugural Women Leading in Technology (WLiT) event,…

Salesforce’s annual developer conference, TrailblazerDX, was held in San Francisco last month. This year, my main interests centered on new advancements in the Salesforce ecosystem, including AI, Data Cloud, MuleSoft,…

The Right Time for Succession Planning Is Now The best time to start succession planning was two years ago. The second best time? Today. As the leader of our Crew…

"Eliminating Cloud Waste: How FinOps and Sustainability Go Hand in Hand" In 2024, cloud costs are projected to reach a staggering $678 billion, with 20-30% of this spending classified as…