Introducing Valtree Corporations’ Take on Salesforce Marketing Cloud Growth Edition
Salesforce recently launched Marketing Cloud Growth Edition, marking a major milestone as it becomes the first step toward integrating Marketing Cloud into the core Einstein 1 Platform. This game-changing platform allows marketers to harness the power of customer relationship management (CRM), data, and AI to create, personalize, and scale campaigns like never before.
Powered by Data Cloud, Marketing Cloud Growth seamlessly integrates data from marketing, sales, service, and commerce, providing a unified customer profile – the perfect foundation for Einstein AI capabilities.
Although this is just the initial phase of Marketing Cloud on Einstein 1, it’s packed with incredible features. Here’s a sneak peek at what’s included:
- Streamlined Campaign Management: Build emails directly from a Salesforce campaign, ensuring a unified definition of campaigns across platforms.
- Lightning-Powered Email Builder: Emails are built using Salesforce CMS, simplifying content creation for marketers. If you’re still using the classic builder, now’s the time to switch!
- Enhanced Form Building: Drag-and-drop fields directly from objects into forms within the CMS for a smoother experience.
- Unified Automation Tools: Enjoy a streamlined interface for creating multi-step campaigns with Flows, alongside Engagement Programs and Journeys.
- Advanced Scoring Capabilities: Leverage combined demographic and behavioral insights for smarter targeting.
- Einstein & Analytics Upgrades: Unlock additional AI-driven insights to optimize your campaigns.
This doesn’t mean we’re saying goodbye to Account Engagement or Engagement—both still have robust roadmaps. Marketing Cloud Growth, however, is geared toward B2B and small-to-medium businesses, making it an excellent option for those new to Salesforce’s marketing platforms. Existing users of Account Engagement and Engagement can also access these features to complement their current strategies.
By integrating marketing and Salesforce capabilities through native functionality, businesses can break down silos and deliver exceptional customer experiences at scale. The Marketing Cloud Growth Edition is another example of Salesforce’s commitment to empowering marketers and transforming businesses of all sizes.
Interested in exploring how Marketing Cloud Growth can elevate your business?
Discover our Salesforce solutions or contact us at info@valtreesolutions.com.